Want to tap into a greater customer base for your car or auto dealership? Or, perhaps you want to build stronger relationships with members of your auto insurance group? There are tons of promotional products that will help you gear up marketing for your automotive company. Not only are promos appreciated by recipients (rather than a nuisance, like some traditional forms of advertising), they’re an incredibly effective vehicle to get your company’s name into the consciousness of car owners and potential customers.
Cars and automotive repairs are pricey purchases. However, you can put your clients’ minds at ease by sweetening the deal with promotional products. Free giveaways, like promotional pens and apparel make car owners feel valued and taken care of, which instills more trust in your automotive company or dealership. You’ll be able to drive away with more sales simply by adding promos to your marketing mix.
There are plenty of promotional products that perform for the automotive industry, but we’ve found some top-performing products leave others in the dust. Logoed apparel is a must-have promotional tool, whether you need to outfit your staff or stock corporate company stores. Remember to focus on quality: to convey the high-end appeal of your vehicles or repair work, make sure your shirts look the part with attractive embroidery. Consumers will also love getting a free branded t-shirt when they stop in to get auto work done. It’s a cost-effective way of saying “thank you” while turning customers into walking billboards for your business.
If your company sells cars, be sure to invest in items to give to buyers upon the purchase of their new ride. Custom-labeled bottled water is a great choice – consider leaving cases in trunks of cars so drivers can speed off with branded freebies to stock their fridges. Umbrellas are a popular choice as well. Everyone should keep an umbrella in their car in case of rain, so why not make it one with your brand name on it?
Don’t forget about writing instruments and desk accessories like pens and notepads too. They’re useful for storing in glove compartments or for signing on the dotted line with your auto shop. Visit your local Fully Promoted today to learn even more promotional product opportunities for your car shop or auto dealership.