Ever been to a corporate golf outing? Then you’ve surely seen the vast array of polo shirts that are available for promotional campaigns. Available in all colors and multiple fabrics, polo shirts are an item that people are excited to receive. In fact, a recent study found that promotional polo shirts are kept an average of 13 months by people who received them as swag. Even further, because these people tend to re-wear the polo shirts multiple times, a polo shirt garners an average of 2,300 impressions over the life of the shirt.
That’s a great reason to choose polo shirts for your next promotional campaign. But polos also help to improve advertiser perceptions among the people who receive them. Because polos are considered upscale items, recipients who get a polo tend to hold the company that gave it to them in high regard. That’s important for an item that could come with a premium price tag, like embroidered polo shirts. Put a nice, embroidered logo on a polo and your target audience will wear it over and over again – just the result smart marketers are looking for these days.
Another important aspect about polo shirts is that every demographic wears them. In fact, 76% of women report keeping a promotional polo that was given to them because they found the polo attractive. Depending on the type of fabric and decoration techniques that you use on a polo shirt, consumers of all ages will enjoy receiving it. Go moisture-wicking and performance for the active set and cotton blends for older generations.
Don’t forget the tremendous options that polo shirts present when it comes to putting your logo or marketing message on a polo shirt. Many people choose embroidery or screen-printing, but other options such as heat transfer, direct-to-garment printing, specialty inks and digital transfers are available for polo shirts too. These can help turn your promotional polo shirt into an item that will stand out in a consumer’s closet – just the type of real estate you’re looking for as a marketer. Visit your local Fully Promoted to see the polo shirt options available to you.